A Study of Pakistan Railways

 A Study of Pakistan Railways Essay

A study of Pakistan Railways- In context of Marketing of Services

Acknowledgements

We would like to thank Miss Maryyam Khan for her ongoing support. It is because of her guidance that people are able to develop this statement.

Table of Contents

Introduction……………………………………………………………………………………………………………4 Background……………………………………………………………………………………………………………. 5 Current situation……………………………………………………………………………………………………. 4 Organizational structure……………………………………………………………………………………….. a few Problems faced by Pakistan Railways……………………………………………………………………. 6 Consumer Buy Decision Process……………………………………………………………………8 Blueprinting an entire Railway Experience…………………………………………………………………. 9 Advertising Plan…………………………………………………………………………………………………….. 10 Redesigning Pakistan Railways…………………………………………………………………………….. 18 Railway Support Quality following Redesigning……………………………………………………………. 21 Conclusion……………………………………………………………………………………………………………. 28 References……………………………………………………………………………………………………………. twenty nine

Introduction

This report will focus on poor people railway system of Pakistan which includes failed to deliver its support. It will give you the ways that will revamp the and goodwill of Pakistan Railways. History

Pakistan Railways (PR) is definitely the state owned or operated railway company of Pakistan. It is a large organization within the administration of Ministry of Railways. Pakistan Railways provides an important mode of transport in the furthest corners from the country and brings them closer for people who do buiness, sightseeing, pilgrimage and education. Pakistan railway was founded in 1947 after the independence. At the time of independence railway has 8, 122 kilometres of monitors. Pakistan got very good railway facilities at that time that was constructed by The uk. Pakistan railway was jogging very efficiently and conserving lots of money intended for the economy. Railway had added some new songs and also began electric powered train tracks for some areas. Pakistan railway was degrading from last 10 years and due to the poor interest of government train has ended completely now few train locomotives can be seen about tracks. Still railway recieve more than 85, 000 workers. Despite of various bailout packages; railway was not able to emerge from this catastrophic situation. No-one in Pakistan is critical to restore this kind of national advantage as it can are a life line intended for Pakistan's economic climate.

Current Situation:

Pakistan Train comprises of almost eight, 163 course km, you, 212 stations and 42 train stops. It has a fleet of 546 diesel electric locomotives, 25, 815 wagons and 2, 099 passenger mentors. At present, Pakistan Railways provides reached to a dilapidated condition. The famous locomotives serving for many years are no even more there to adopt passengers to their destinations. This has also afflicted the living of railway employees and people associated eg, shopkeepers and vendors providing at the train stations or in teaches. Different components such as lighting and supporters are taken from inside the bogies and if you will find any, they may be not in working condition. Coaching stock parked at the major train stations happen to be without break and many other important components and parts. Late timings leaving and entrance also always irk passengers. Poor current condition of railway is not only troublesome pertaining to the individuals and products but a grave issue for the country's defense also in the case of emergency the way the troops and tanks will move with no efficient rail system Pakistan Railways is among the largest institutions of the nation as it is an important source to get the transport of travellers and industrial goods across the country. Approximately sixty five million passengers annually traverse Pakistan Railways while crucial items like petroleum products, wheat, coal, manures, cement, sugars and thousands of other items are distributed through the organization. Despite belonging to the most important corporations, Pakistan Railways is facing the worst loss of all time and has endured losses more than Rs52 billion in the last 36 months....

References: Husham Ahmed, (14 Jan, 2011). The drop of Pakistan Railways. Retrieved from http://beta.dawn.com/news/598133/the-decline-of-pakistan-railways

Umar Inam, (22 February, 2011). Pakistan Railways Crisis and its alternatives. Retrieved by http://chumerinam.blogspot.com/2011/02/pakistans-railway-crisis.html

Daheem Muhammad, (June 30, 2013). Pakistan Train Crisis. Gathered from http://pakobserver.net/detailnews.asp?id=125216

Nadia Ehsan, (30 06, 2013). Circumstance of Railways. Retrieved by http://www.pakistantoday.com.pk/2012/08/16/comment/editors-mail/situation-of-railways/

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