Honda Marketing Plan

 Honda Advertising Plan Composition

Table of contents

1 . two Letter of recommendations

1 . three or more Executive Synopsis of the promoting plan

1 . 5 Outline in the marketing prepare

1 . your five Introduction, Background, summary and update of the case analyze

2 . 1 . one particular Target Market Research

Principal Target Market

Primary Target Market Demographics

Supplementary Target markets

2 . 2 SWOT Examination:

installment payments on your 2 . one particular Strengths

2 . 2 . 2 Disadvantages

installment payments on your 2 . several Opportunities

2 . 2 . 4 Threats

2 . 3 Competition Analysis

2 . 5 Keys to success

2 . five Macro Environment Analysis

2 . 5. you Economy

2 . your five. 2 Lifestyle

installment payments on your 5. 3 Politics, Rules and Regulations

2 . 5. four Technology

3. 1 Mission Affirmation

3. 2 Marketing Objectives

3. several Financial objectives

several. 4 Positioning strategy

3. five Marketing Mix Strategies

3. five. 1 Product Strategy

3. your five. 2 Cost Strategy

3. your five. 3 Advertising Strategy

3. your five. 4 Place strategy

4. 0 References

1 . a couple of Letter of Recommendation

Honda Motor Co., Ltd.,

Mr. Takanobu Ito

-1, 2-Chome


Tokyo, 107-8556


Dear Mister. Takanobu Ito,

We appreciate the chance to analyze your company and present my analysis to you. Let me now attempt to summarize my own findings with this letter, that are detailed out in the marketing plan. The annual statement 2011, stated how Honda operates under the basic principles of " Esteem for the Individual” and " Three Joys” pleasure of buying, offering and creating. Honda's determination to these basic principles since its establishment in 1948 is why your business is the planet's leader in innovation and development of automobiles. Conversely, my estimation is that Honda is within the brink of something even more phenomenal. With a focus on fuel efficiency, cross vehicles and at affordable prices, Honda will become the world's largest manufacturer of motorcycles and automobiles. Together with your global network of 383 subsidiaries and 91 internet marketers there is no reason to not see this happen within the next three years. Honda has done a excellent best wishes of staying ahead of the technology curve. Competitors look to you for your innovation and progress available in the market. I hope whenever you review your research you find it to be beneficial. I thanks a lot again to get the opportunity.

Jo Elana Patterson

1 . several Executive Brief summary

The fiscal year 2011, finished MarchВ 31, 2011, during the year you strengthened our position in each business and geographical segment and enhanced community operations. Wanting to lead the earth in creating new benefit for the customers, you utilized each of our resources in order to further improve Honda's one of a kind spirit of innovation and creativity. Honda R& M is about staying inspired, and carrying concepts through development, design, and production. Whatever the inspiration, Honda R& Deb is the place where Honda makes dreams come to life.

1 ) 4 Launch, Background, summary and update of the watch case study 1 ) 4. 1 Introduction

Honda Motor Co., Ltd., (Honda) collectively with its subsidiaries, engages in the development, production, and division of motorbikes, automobiles, and power items primarily in North America, The european countries, and Asia. 1 . 4. 2 Background

Honda was founded simply by Soichiro Honda (November 17, 1906 – August your five, 1991), a self-taught industrial engineer who done piston design and style which this individual hoped to market to Toyota. The initial being refused, after perfecting the design, this individual won an agreement with Toyota and created a stock to construct aide, which was afterwards destroyed by an earthquake. He then founded the Honda Technical Exploration Institute, to develop and generate small 2-cycle motorbike search engines. Calling upon 18, 1000 bicycle store owners across Japan to join revitalizing a nation torn apart by simply war, Soichiro received enough capital to engineer his first motorbike, the Honda Cub. This marked the start of Honda Engine Company, which usually would grow a short time after to be the planet's largest producer of motorcycles by 1964. By the 1950's, Honda entered into the US market. In 1986, Honda started engine production in to the UK and six...

Sources: Honda (2011, March). Type 20-F (SEC filing 1-17628). Retrieved coming from Honda:

Honda Engine Co., Limited.. (2011). Total annual report 2011 (Annual Report). Retrieved via Honda:

MotoGP: Essentials History. (2011). Retrieved from

Rodriguez, A & Page, C (2009). A Comparison of Toyota and Honda Hybrid Automobile Marketing Strategies. Retrieved from EBSCO Host



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